Hubble Bubble: Hookah delivery website. Case study

In the growing popularity of the on-demand delivery web services, there are basically three types of them – order-focused platforms, logistics-focused platforms, and full-service platforms. At v-jet group, we think that services that aggregate orders and provide a fleet of delivery to their customers are the most promising type. Recent our work was the order-focused platform for different audiences – customers or even restaurants – since this type of service involves all groups working together. The customer-facing part of the product is the main thing as it attracts users and able to convert them to customers. We studied several of the most popular food delivery apps including Postmates, UberEats, GrubHub, Caviar, and Pizza Hut. Most of you may argue that these are not hookah delivery services and belong to different categories of food delivery apps. Nevertheless, all of them have certain things in common. Based on an analysis of these apps, we came up with a list of must-have features that a modern-day hookah ordering platform can’t survive without.

Challenging features 

• Search & categories

Filters allow viewers to select products according to features they deem fit. Having these features incorporated into web design will help to improve user experience that holds the key to better business. As soon as the user decides to find any kind of hookah, he will surely need the possibility to explore the whole list of suggested goods on the website. “Hubble bubble” website is an MVP version which is made to test the market first, that’s why the number of filters and categories isn’t huge. Nevertheless, the user will be able to search for required hookah staff and choose required option.

• Product list

The main idea of every order-focused platform is to assure people that they enjoy the same satisfaction or even more in evaluating a product online. We added the possibility to visit products directly from home. Items under the categories are displayed on a single page. The group of elements on the home page directs the viewer to the shop page. Using visuals to demonstrate the categories strengthens the design.

• Payments

These days, it would be hard to find a delivery website that doesn’t provide in-app payments. “Hubble bubble” website offers to accept payments via PayPal. We usually recommend implementing as many payment options as possible to provide the most convenient customer experience.

• Referral program

It’s hard to surprise customers with bonuses or other rewards from using delivery services. Nevertheless, for Hubble Bubble website we added the possibility to share the promo code with relatives and friends. Moreover, every new registered visitor gets the discount on their first order from the website. Referrals are highly important and we recommend it for every new customer who orders e-commerce website.

Note: Together with referrals, we recommend consider partner programs which are a great way to grab more customers and strengthen their loyalty. These programs may include various additional services or special offers corresponding to the preferences of the target audience. Integration with third-party platforms such as Uber, Yelp, Snapchat may bring advantages to the business owner and his customers.

Admin panel

Every delivery service web or mobile app should be focused on customers’ requests and requirements. We’ve gathered the options for the essential component :

• List of Orders – a list of delivery orders that can be sorted through and bid on by contractors; appears on the first screen.
• Delivery Card – an individual entry within the list of orders; each delivery card shows the most important information about the particular order.
• Delivery Details – additional information that unfolds underneath the delivery card itself and that contains complete information about the order: client name, order status, current bids, the category of goods and weight of the cargo, destination, etc; this part of the screen changes to reflect the status of the delivery.
• Delivery Dashboard – a screen that appears only after the client and the contractor have agreed on the order details, and the delivery has been initiated. The Delivery Dashboard is a simplified version of the Delivery Card, with a map of the delivery route and the delivery status.
• Quotes – a list of delivery cards that a particular contractor has accepted.
• Active Deliveries – a list of deliveries that are in progress.

In conclusion

Progress never stops, and the delivery industry is changing rapidly. Delivery industry giants are constantly integrating new technologies to delight their customers, and mobile and web apps with new features are being introduced almost daily. But there is nothing to worry about! We’ll monitor the latest trends and keep you up to date!